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Marketing Operations Manager

About HqO

HqO is a fast-growing company that is revolutionizing the commercial real estate industry by connecting landlords to their building tenants. We help landlords enable tenant experiences that surprise and delight through software, provide them with data to drive decisions and ultimately increase the value of their assets. At HqO, you will be challenged to take on meaningful projects that will help shape the future of the company and the industry. Join us as we empower the real estate community to provide incredible experiences for their tenants.

We move fast and have a lot of opportunities for career growth, so if you’re passionate about your work and want to be in a fun and growing industry, join us!

About the Role

HqO is seeking an energetic, experienced self-starter to lead marketing operations. As HqO’s marketing operations manager, you are going to work to create scalable processes that ensure best practices in lead generation, database management, and marketing measurement. You are going to conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You are going to be working in a fast-paced environment managing multiple projects at once. The ideal candidate is creative and data-­driven, with a background in and experience building programs, processes, and reporting that help sales and marketing teams to collaborate and grow the business. This role will report directly to the Senior Director of Customer Operations and will directly support the VP of Marketing.

Key Responsibilities:

  • Manage technical aspects of key marketing systems, Marketo and Salesforce, used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact including campaign performance, lead sources, pipeline progress, and more
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Work with SDRs and sales teams to ensure healthy data processes
  • Monitor and maintain data quality within Marketo and Salesforce
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
  • Train staff on new technology and software

Qualifications:

  • 3-5 years relevant experience in marketing operations or similar position
  • Demonstrated  advanced abilities working with  marketing automation systems (like Marketo) and integrating those systems with other technologies
  • BA/BS or equivalent working experience.
  • Strong working knowledge of Salesforce.com
  • Experience with Google Analytics and social media reporting a plus.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Exceptional communication and presentation skills - both verbal and written
  • Demonstrated ability to translate data into compelling and actionable material
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